It’s all about that call to action.
Fundraising Campaigns
Most of the email campaigns I worked on were to get our list serve of nearly 25,000 subscribers to donate or attend an event to donate. All were designed and deployed through Mailchimp. Check out some of my favorites below.
Developed content strategy for this campaign. Selected stories for each week and conducted interviews with multiple stakeholders to write the copy for this email. Created GIFs and video content for the linked blog post.
Wrote the copy for this email, which went out on Cyber Monday. Researched sales statistics to make a connection to our mission during this busy shopping day for a more powerful call to action.
Had the honor of interviewing a South Bronx middle school science teacher to show how Citizen Schools programs can help close the opportunity gap for students in underserved communities.
After all of our major fundraising events were canceled due to the pandemic, we ran a last minute campaign instead. This email is the last call for gifts in the 6-week campaign, deployed mid-June amidst nationwide protests in response the brutal murder of George Floyd.
Week 2 Email from the Opportunity Fund Campaign, which exceeded its $1 million goal.
Week 1 Opportunity Fund email customized for our previous donor segment. Had an open rate of 52.8%.
A thank you & recap email after a very successful virtual fundraising event!
The first email for our 2019 December Annual Appeal campaign, which exceeded its fundraising goal by 156%.
First invite for the annual Get CycED cycling event email campaign. Designed the header using the previous year's logo. Laid out & deployed email to segmented lists.
The how-to portion in the Get CycED invite email. Designed the images and captions.